Invent Yourself

The Wright Brothers Brand

The trademark style legacy lives on in The Wright Brothers exclusive brand today, with its hint of vintage aviation against a backdrop of modern styles, colors and shapes. The Wright Brothers trademark evokes the notion in all of us that we each have the power to “Invent Ourselves,” that we alone can be the masters of our own images, in this case with a little help from the world’s first global celebrities.

Think of it as “AVIATION COOL” combined with the STYLE AND GRACE of the brothers who brought usaviation in the first place. The brand evokes the inner-most AMBITION in us to somehow change the world with our own individually crafted style and INNOVATION. It’s a mark that INSPIRES us to make our own imprint on the world, to PIONEER and LEAD along the way, following in the footsteps of what the Wright brothers achieved with their world-changing innovation and their TIMELESS STYLE.

Thus, our brand story is summed up in the tagline,”Invent yourself.”

The logotype

It is important to protect and build strong brand equity. To that end, the The Wright Brothers logotype is always used in the presented form.

brand01-wright-brothers-main

Brand logotype proportions

The Wright Brothers logotype proportions should always remain consistent regardless of its application.
brand02-wright-brothers-flyer-logo
The Wright Flyer icon: When applying the brand icon in isolation the entire The Wright Brothers logotype or an approved The Wright Brothers typographic treatment must also appear somewhere else on the respective application.

Minimum clear space

brand03-wright-bros-holdaway

brand04-wright-bros-flyer-holdaway

Minimum size

brand05-logo-minimum

Above right: For products or media that require smaller applications than the dimensions indicated on the left (for example: watch faces, writing instruments, or favicons), The Wright Flyer icon may be applied by itself, but the entire The Wright Brothers brand name must appear using an approved brand typographic treatment.

When the icon is applied at a small or minimum size the trademark (™) may be removed.

Primary signature and icon color breaks:

brand06-logo-lockup

Pantone: Black 2 U or C; CMYK: 0, 3, 55, 87; RGB: 71, 66, 32

Pantone: Metallic 871 U or C; CMYK: 20, 25, 60, 25; RGB: 163, 145, 97

brand07-logo-knockout

White or paper, CMYK: 0, 0, 0, 0; RGB: 255, 255, 255

Above right: When a background texture or image provides sufficient contrast for readability, The Wright Brothers brand signature may be “knocked-out” thru a dark color field.

 

brand08-logo-full-color

For applications that justify a more dimensional, tooled look, the version above maybe used, but requires a background or color field that provides sufficient contrast for readability and evokes the appropriate brand mood.

Minimum size print applications: 42 mm (w) x 18 mm (h)

Minimum size digital applications: 210 pixels (w) x 91 pixels (h)

Brand color palette:

Primary

wright brothers brand color

Pantone:
Black 2 U or C;
CMKY:
0, 3, 55, 87;
RGB:
61, 54, 37

wright brothers brand color

Pantone:
Metallic 871 U or C;
CMKY:
20, 25, 60, 25;
RGB:
133, 117, 78

wright brothers brand color

Pantone:
2925 C or 2995 U;
CMKY:
85, 24, 0, 0;
RGB:
0, 150, 219

wright brothers brand color

Pantone:
166 C or U;
CMKY:
0, 64, 100, 0;
RGB:
229, 83, 2

wright brothers brand color

Pantone:
4515 C or U;
CMKY:
0, 9, 50, 24;
RGB:
183, 166, 109

Secondary

wright brothers brand color

Pantone:
423 C or 422U;
CMKY:
0, 0, 0, 44;
RGB:
142, 144, 143

wright brothers brand color

Pantone:
7473 C or U;
CMKY:
70, 0, 38, 8;
RGB:
13, 155, 140

wright brothers brand color

Pantone:
228 C or U;
CMKY:
0, 100, 4, 41;
RGB:
135, 1, 80

wright brothers brand color

Pantone:
477 C or U;
CMKY:
50, 85, 100, 35;
RGB:
96, 53, 38

wright brothers brand color

Pantone:
405 C or U;
CMKY:
0, 10, 33, 72;
RGB:
95, 87, 79

wright brothers brand color

Pantone:
3435 C or U;
CMKY:
100, 0, 81, 66;
RGB:
0, 70, 49

wright brothers brand color

Pantone:
269 C or U
CMKY:
78, 100, 0, 33;
RGB:
77, 48, 105

wright brothers brand color

Pantone:
143 C or U;
CMKY:
0, 35, 85, 0;
RGB:
242, 175, 50

wright brothers brand color

Pantone:
549 U or C;
CMKY:
52, 6, 0, 25;
RGB:
95, 155, 175

Gradations or feathering of brand color fields are acceptable to create more depth and lightness.

Brand Identity Typography

Lucida Bright (OpenType font)

Best use: Headlines, subheads, body copy, captions, quotes
type-lucida-bright-sample

type-lucida-family

Lucida Calligraphy (OpenType font)

Best use: Subheads, category headings
type-lucida-calligraphy-sample

Nobel (OpenType font)

Best use: Subheads, captions, quotes Nobel OpenType Font faces

Nobel OpenType font faces

Brand applications

Brand stationery

Wright Brothers Business Cards Envelopes and Stationary

Image print ad

Print Ad Design

Retail store front

Wright Brothers Retail Storefront

Retail store interior

Interior Wright Brothers Store

Point-of-purchase display

Point of Purchase Product Displays

Product hangtag

Wright Brothers Hangtag Design

Retail packaging

Wright Brothers Shopping and Gift Bag